This is Second Opinion, a newsletter created by your friends Deck Doctors and Hustle Fund VC, where we give honest, tactical feedback to founders about their pitch decks.

In this week's 5-minute video, the Docs give advice on DeepTrust's deck, re-design their go-to-market slide, and show how the company can explain to investors how they'll expand their TAM.

Video here 👇

The patient

DeepTrust (website)

What they do

DeepTrust protects human authenticity with deepfake detection.

Show Notes

• The Docs get tactical! They build net new versions of DeepTrust's Go-To-Market slide
• With lofty ambitions, you've gotta ingrain your GTM with a beachhead or wedge and show how it expands over time
• A cool tactic is weaving 1) product innovation and new features with 2) vertical-focus expansion. This shows investors how you can not only land + expand, but expand your TAM, too
• Plus a quick "Out-Patient Operations" segment of the Docs sharing fresh 60 second reactions for the House of Pitch fundraising deck

Reminder of how this works

Here's how this whole operation works: founders submit their decks to be reviewed by filling out this form.

The Deck Doctors review the deck, then record a video with tactical suggestions on how to improve it. Our aim: to help founders land more meetings with investors.

There is no money exchanged, no favoritism, and no judgments.

Who are the Deck Doctors?

The Deck Doctors are a small but mighty team of strategists, storytellers, designers, investors, entrepreneurs, and startup nerds who have cracked the code on pitch decks.

They've helped over 100 startups build winning pitch decks by transforming hideous and incoherent decks into works of art. Get in touch with them here.

Who is Hustle Fund?

Hustle Fund is a pre-seed venture capital fund that believes great founders can look like anyone and come from anywhere. We've invested in over 500 startups across a wide variety of industries.